The former Froedtert Malt Complex, just off Miller Park Way, at 38th and Grant Streets in West Milwaukee, looks – from a distance – like a small, second downtown, with a skyline profile of its own.
“I’ve lived in Milwaukee my entire life,” says Malteurop’s Marketing Specialist Gretchen Jones. “I remember driving by those iconic silos a thousand times and always wondered what was inside. I learned late that those towers held that malt that made the most well-known beer of all time! The beer that I drink today!”
In recent years, you could be forgiven for thinking the plant, now owned by Malteurop – which, based in Reims, France, got started in the 1960s as a farmer cooperative and and has five North American plants and many more across the waves – is idle. From the street, you can barely hear it or even really see the side where the action is.
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